- life-cycle segmentation
- An approach to marketing that recognizes that consumers' needs change at different stages of their lives.
Big dictionary of business and management. 2014.
life-cycle segmentation
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age and life-cycle segmentation — The process of dividing the consumer market into different age and life cycle groups, e. g. 30 39 years old, married, two children under 10 years old, etc. See market segmentation … Big dictionary of business and management
demographic segmentation — Dividing a market into groups based on such demographic variables as age, sex, family size, family life cycle, income, occupation, education, religion, race, or nationality (see also market segmentation). While demographic segmentation has been… … Big dictionary of business and management
Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… … Wikipedia
sagacity segmentation — A form of market segmentation developed to improve the discriminating power of income and demographic classifications. This form of segmentation combines life cycle, income, and socio economic information with JICNAR data. The underlying theme is … Big dictionary of business and management
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